Summary

For the last decade and half I've had the privilege of leading great teams creating successful products, services, and businesses. I come to the table as a business partner with expertise in product and design.

I am Vice President of Experience at EquipmentShare, and serve on the company's Leadership team. My group designs the experiences for customers online, at our branches and in the field, and for employees at our rental locations and corporate offices. We use design thinking and rapid prototyping to inspire and align cross-functional teams throughout the enterprise. Our focus on human-centered design, impeccable execution, and continuous iteration has created significant improvement in customer satisfaction and financial performance. We are a performance driven team with a strong, connected culture.

Prior to EquipmentShare, I was the Director of Growth Innovation at WeWork and set the bar for customer experience excellence at Amazon. I've also held leadership positions at some of the most amazing design firms in the world – I was Vice President of Experience at Publicis Sapient, and Associate Strategy Director and Head of Ventures at frog design.

Bona Fides

I have been named a Top Executive in Design and Innovation and a leader in interdisciplinary Business Strategy by Marquis.

I am honored to have earned an International Design Award, an iF Design Concept Award, a Core77 Consumer Product Award and an Honorable Mention from the Fast Company Innovation by Design Awards.

I have been granted utility patents covering interactive packaging, protective eyewear, and portable watercraft, as well as design patents for a variety of athletic helmets.

I did my graduate work at IIT receiving both a Masters of Design from the Institute of Design and an MBA from the Stuart School of Business. My undergrad was at Syracuse University in Industrial and Interactive Design, with major coursework in both Architecture and Metal working.

I founded multiple practices, namely: the Rapid Response Lab, a division of Publicis Sapient focused on derisking executive decision making and accelerating progress against strategic bets, and the Growth Innovation Lab, a division of WeWork focused on accelerating decentralized growth.

I had the privilege of working with Vijay Kumar on material for the advancement of commonly accepted Design practices in his book 101 Design Methods: A Structured Approach to Drive Innovation in Your Organization

I have spoken at multiple IDSA conferences as well as The Wharton Technology and Innovation Conference and written for MediaShift, Ideas-by-We and Wiley. I was a Co-Chair and host for the 2011 Design Research Conference focusing on the impact of technology on Design Research where we raised $30k for student fellowships.

By Industry

Automotive, Logistics & Fleet Management: Working at the intersection of connected hardware, predictive analytics and service optimization, I led the organizations that built groundbreaking engagement platforms for Penske^▹, GoodYear^⎘, and Polaris.

AI & Computational Design: Working with computational design expert Adam Morse at Publicis Sapient, we developed The Open Design Tool Exchange: a tool suite to introduce new models of work for digital asset generation and modification. Our work was called “the introduction of a new paradigm for Design“ by John Maeda.

CPG, Retail & eCommerce: I crafted innovative brand experiences and product strategies for Nestle, Lowe's^▹, Unilever, and Mattel, enhancing D2C relationships, driving omnichannel engagement with new audiences, and accelerating growth in emerging markets. Core to many of these efforts was driving low-tech or tech-adjacent, community-based strategies to improve accessibility, lower financial barriers, and increase consumer confidence.

Financial Services: I led efforts to reorient growth investments and new product development around end-to-end Customer Journeys at some of the largest banks in North America, namely BNYMellon and TD Bank^▹. Our work was regarded as “transformative” and set a new foundation for organizational change.

Hospitality & Real Estate: I founded the Growth Innovation team at WeWork, responsible for establishing a global working group, standards, ethics, practices, and responsibilities of the design community in accelerating the rate of positive change in Member Experiences.

Non-Profit & Public Benefit: I spearheaded initiatives with the Associated Press^⎘, the Project Management Institute (PMI), and the National Cancer Institute to develop future-ready capabilities, accelerating digital relevance and enhancing capacity to scale positive community outcomes.

Sporting Goods & Manufacturing: I cut my teeth building my own desk, drawing concept sketches and overseeing full cycle product development less than 80 feet from the global assembly and packaging facility at Lacrosse and Ice Hockey Helmet manufacturer Cascade Sports.

Summary

Bona Fides

By Industry

Metrics Matter