Case Studies

Digital Engagement PLatform

Creating investment optionality by stretching the customer journey

Recognizing that garages are dirty and uncomfortable, Goodyear developed a D2C Mobile Tire Service. Margins were positive, but not strong enough to outweigh the significant expenses required to scale. How do you expand the value creation enabled by the new platform while lowering new customer acquisition costs?

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WeWork office space
New Member Onboarding

Focusing distributed innovation by leading with insight

Necessitated by rapid global expansion, WeWork operated under highly distributed model. We found ourselves with a highly optimized sales funnel accompanied by attrition rates that jeopardized the sustainability of that growth. Leaders were already looking at win-back programs. How could we shift the system to get ahead of the problem while we continued scaling at pace?

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Metrics Matter

For more information on the full impact of the work and a current portfolio

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