Recognizing that garages are dirty and uncomfortable, Goodyear developed a D2C Mobile Tire Service. Margins were positive, but not strong enough to outweigh the significant expenses required to scale. How do you expand the value creation enabled by the new platform while lowering new customer acquisition costs?
Necessitated by rapid global expansion, WeWork operated under highly distributed model. We found ourselves with a highly optimized sales funnel accompanied by attrition rates that jeopardized the sustainability of that growth. Leaders were already looking at win-back programs. How could we shift the system to get ahead of the problem while we continued scaling at pace?
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