The increasing velocity and complexity of our world demands fundamentally new and adaptive models.

I'm Graham Tuttle—I operate as a Business Partner with an expertise in Product and Design. I help organizations understand where to invest to see outsized returns. Having worked with 15+ organizations and hundreds of teams has provided hard won pattern-recognition that enables me to accelerate insight, design remarkable customer experiences, and mitigate the risk of mis-steps.

My practice is built on design first principles. My goal is to focus and accelerate the output of the organization. I focus teams on gaining insight through the act of making. I focus organizations on learning through launching intentionally crafted, data-producing experiences into consumers' hands.

Applying a practice is never one size fits all

Below are a few examples of how I have structured for growth and the work those teams produced.

Goodyear truck

Rapid Response Lab

Driving Digital Transformation

Sapient had incredible amounts of cutting edge institutional knowledge but only permission to answer the questions clients were asking. Demonstrating forward looking expertise was key to stronger partnerships and better investments.  

Enterprise, Digital Transformation
How we operated
Client case study
WeWork office space

Growth Innovation

Focusing Distributed Innovation

WeWork was moving so fast they didn't know what they knew. Establishing a centralized team with globally embedded operators provided the platform and political capital to drive purposeful action.

Industry Disruption, Global Expansion
How we operated
Project case study

Experience

Scaling at Pace

Equipmentshare had grown through partner based development, but had reached a scale that necessitated a cohesive growth strategy and integrated organizational structure. They needed to prove they could be fast, stable and predictable in their delivery.

Digital Product Platform, Roadmapping
(Coming Soon)

Venture Design

Investing in Collective Value

frog was a stopping place for the worlds most talented creatives. To capture and restrain that talent was antithetical to the mission. They needed desirable, high visibility projects that would position them on the cutting edge of industry.

Pre-Seed - Series A, New Market Creation
How we operateD
Case Study (EXTERNAL)

FutureCasting

Future Ready Growth Strategies

The Associated Press was a trusted brand that has long sat at the center of  industry. Seeing the changing dynamics of content, they needed the capacity to reinvent themselves and extend the growth cycle of the organization.

Strategic Framework, Growth Planning
How we operated
Case Study (EXTERNAL)

Metrics matter

For more information on the full impact of the work and a current portfolio

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